The project
A three-way collaboration: ZGuards as the brand sponsor, Nick Spies as the musical artist, and Command Line handling design and development. The game served as both a competitive Fortnite experience and a marketing platform for the music launch.
The game
Teams fight over capture points across the map. On top of the combat, players collect coins scattered throughout the environment and earned through performance. Coins entered players into a sponsored giveaway with real prizes, which kept sessions long and brought players back.
Nick Spies' music and visual style are built into the environment and sound design. ZGuards' brand identity is in the world, not on top of it.
