The project
Viva, one of Bolivia's largest telecom providers, was launching fiber internet nationwide and wanted a marketing campaign aimed at younger audiences. They asked Command Line to build a branded Fortnite experience tied to Bolivia's most recognizable landmark: the Salar de Uyuni, the world's largest salt flat.
The game
Players race across the salt flats in vehicles and fight over capture points scattered across the map. The core loop is fast and competitive, designed to connect the feel of the gameplay to Viva's "speed" messaging around their fiber launch.
Every major location on the map is based on a real Bolivian landmark. Isla Incahuasi (the cactus island in the middle of the actual salt flat), the surrounding mountains, and the flamingo flats are all in there. Hidden lore and Easter eggs throughout the map reference Bolivian geography, history, and culture.
Design decisions
- Vehicle racing on the salt flats. The open terrain of the Salar is a natural fit for vehicle gameplay. Players spawn onto the white expanse and race immediately.
- Capture point combat. Control points create movement and replay value. Teams push across the map constantly.
- Real-world landmarks. The map doubles as a soft tourism piece. Players who explore find references to actual Bolivian sites.
- Easter eggs. Cultural details are embedded throughout for players who dig deeper.
The campaign
Viva ran the Fortnite experience as the centerpiece of their fiber launch marketing. Social media, promotional materials, and advertising all pointed players to the map. The connection between fast gameplay and fast internet was the through-line.
