Record-Breaking Results
Here are the results of our PUMA x LaMelo Ball Fortnite experience, which set new benchmarks for branded activations on the platform.
The experience generated 95 million impressions across the campaign, with players logging over 40,000 hours of gameplay. The project maintained an average of 2,000 daily players throughout the activation window, with an impressive 20-minute average engagement time per session.
A New Standard for Branded Fortnite
This project raised the bar for what branded experiences can achieve in Fortnite. The gameplay was good enough that players kept coming back on their own, which is the only metric that really matters.
PUMA's emerging marketing technology team praised the collaboration, crediting Command Line's work in bringing LaMelo Ball's personality into the Fortnite universe.
What This Means for Brands
The PUMA x LaMelo Ball numbers confirm what we've been saying: Fortnite is where Gen Z and Gen Alpha audiences actually spend their time, and brands that build real experiences there get real engagement back.